The quality requirements and customer's requirements are the keywords for creation of technical conception and design. Conceptual design
indicates what the customer will be able to do with the
new system. Identifying quality requirements helps to understand how well the system will carry
out its functions. Identifying customer's requirements ensures smoothly workflow processing and
Conception process is explaining, defining and precisely representing the internal processesinvolved in developing a solution - project of building a new department for analog or digital film workflow.