The quality requirements and customer's requirements are the keywords for creation of technical conception and design. Conceptual design indicates what the customer will be able to do with the

new system. Identifying quality requirements helps to understand how well the system will carry

out its functions. Identifying customer's requirements ensures smoothly workflow processing and

system applications.

Conception process is explaining, defining and precisely representing the internal processes involved in developing a solution - project of building a new department for analog or digital film workflow.